São Bernardo do Campo has a clear vocation for business tourism and events. The city has in its calendar of events important cultural events, traditional festivals and thematic and craft fairs. The city also encourages and supports traditional folk groups, such as the Congada of São Bernardo Park, Baeta Neves Folia de Reis, among others.
Family event guided by the following: preserving the environment, healthy eating and slowfood. It normally takes place in April and includes technical lectures and gastronomic workshops at “Cambuci House” and artistic and cultural presentations at “Cambuci Tent”, as well as a thematic food court. Two editions have already been held, in 2018 and 2019, with an estimated audience of 7,000 and 10,000 people, respectively.
BRAZILIAN AND INTERNATIONAL CONGRESS OF INDUSTRIAL TOURISM
Event aimed at public managers, private companies and academia, where the innovative Industrial Tourism, introduced as a segment by the experience of São Bernardo do Campo, which currently has 19 companies, is presented in lectures, panels, roundtable discussions, technical visits partners of the program, which allows the visitor / tourist to know the structure of the companies, the way of producing as well as the technology used in the production process. The last edition, of the three already held (2016, 2017 and 2019), also included its first international, which included representatives from France, Argentina and Portugal, bringing experiences with Industrial Tourism in the American and European continents.
BON ODORI FESTIVAL
Family event that had its first edition in 2019, designed to honor the Japanese community of the city and the region. It is part of one of the most popular arts cherished by the Japanese, performed through dances based on ethnic traditions and customs. It features taiko (Japanese drums), flute and shamisen (Japanese string instrument) presentations. Oriental cuisine is also present.
INDUSTRIAL TOURISM MOTORCADE AT THE MILITARY CIVIC PARADE
A traditional military civic parade held on August 20, the city's anniversary. It began to count since 2019, with the Industrial Tourism Motorcade. Trucks, vans and cars from partner industries parade along Marechal Deodoro Street, reaffirming Industrial Tourism as a tourist identity in São Bernardo do Campo.
MÁRCIA PRADO BICYCLE TOUR
Marcia Prado bicycle tour has been held annually as an event focused on cycling, active mobility and the protection of life in traffic, since 2009. It has been configured as the biggest cycling event in the country, in number of participants. The name of the route honors a cyclist who became an icon of traffic violence. The route is inspired by the path of Marcia's last trip. In addition to being configured as an event, the route is a proposed path for bicycle tourism between the cities of São Paulo, São Bernardo do Campo, Cubatão and Santos, totaling approximately 100km of streets, paved and dirt roads between the four cities.
CHRISTMAS LIGHT IN SÃO BERNARDO DO CAMPO
Established in 2019, the “Christmas Light” in São Bernardo do Campo was set up on the new terrace of the City Hall. In addition to the traditional 17m tall Christmas tree, it had life-size cribs and attractions, such as polar bears, penguins, lead soldiers, snowmen and Santa Claus.
Festival held in January or February, annually, takes place on one or more weekends. The event is organized by a private, sponsored company, which has the effective support of the Municipal Administration regarding the segments of Traffic, Security (GCM), Culture, Health, Communication, Legal Affairs, Environment, Urban Services (cleaning and inspection) and Tourism. From the 1st to the 3rd edition held at Riacho Grande (Prainha Shore) and the 4th edition held for the first time at the City Hall terrace, the event attracted 120 thousand people.
NOSSA SENHORA DOS NAVEGANTES NAUTICAL PROCESSION
Always held on the first Sunday in February, the procession of Nossa Senhora dos Navegantes is part of the official calendar of São Bernardo do Campo. The devotion to Nossa Senhora dos Navegantes goes back to the 1950s, when the first processions were held in honor of the saint, through the streets of Riacho Grande and, by boat, through the waters of the Billings Dam towards the Chapel of Nossa Senhora dos Navegantes , currently in the territory of Diadema (at the time, Vila Conceição)
SAN BARTOLOMEU FEAST
San Bartolomeu Feast is always held on the last Sunday in August, in the Estoril Natural Park. The event has been held by the Italian colony of the city since 1958. The mass is celebrated in Italian in the chapel which is a replica of the one in the province of Chiozza, in Garfagnana, Lucca region, Italy. In addition to the mass, the ritual completes the ritual of making the blessing of the urns with the land of the tombs of dead relatives in Italy and Brazil and the social lunch of the Italian colony.
The traditional Carters Procession, whose record is from before 1888, is always held on the first Sunday in September. The event ends the festivities in celebration of Nossa Senhora da Boa Viagem, held at the Main Church, and integrates the official calendars of the city and the state. With horses, carts, bicycles and on foot, the believers of the region and pilgrims from other cities in the state participate in the religious and cultural program to demonstrate devotion to the saint.